Is our solution Performance.FOX for Direct Response advertisers because we generate results regardless of the media buying model.

Our Performance campaigns offer a wide coverage that guarantees reaching our clients goals. Our work philosophy is 100% focused on results, with a team of experts in optimization of performance campaigns.

Our clients obtain real time reports with ROI calculation for an easy follow up. This allows them to access to multiple tools of media buying that simplify reaching their goals, generally aggressive when searching for ROI.

Our system is auction based, which allows advertisers to choose from the following media buying models:
CPM, CPC, CPA and Dynamic CPM

Also, our predictive technology enables us to improve eCPM and to minimize acquisition costs.

At .FOX Networks our clients can pay more for specific media that generates lower acquisition cost.
It allows paying more for formats with higher effectiveness, and paying less for formats with less effectiveness, taking advantage of the “dynamic” forms at that moment .

The campaigns optimization is done on real time with predictive technologies. The conversion rates improve through the campaign, this translates into higher results at lower cost. Besides, we have site categories to improve performance.

The categories available at Performance.FOX are:

Additional to category targeting, Directaclick has a professional team that applies segmentation criteria to deliver the best results: