• FOX - MEDIA PARTNERS REACHES
47 M UNIQUES IN LATIN AMERICA IN NOVEMBER

.FOX (Dot Fox) and its affiliates have reached 47 million unique users in Latin America, representing 83 per cent of the Internet audience in the region.
In Latin America uniques increased 50% since its launch in August.

.FOX served 10 billion impressions, which positions it as a network of significant global scale. (*)

According to comScore's November 2007 figures, .Fox - Media Partners reached 8.8m uniques, or 77.4% of the Internet audience in Mexico, 13.1m or 75.1% in Brazil, 6.1m or 78.3% in Argentina, 4.1m or 76% in Chile and 2.3m or 76.5% in Colombia. The information comprises .Fox's own websites, plus over 400 publishers that have inventory resale agreements with DirectaClick (www.directaclick.com).

“In 2007, FIC’s Internet division reached an attractive position in the Internet market in the Spanish and Portuguese speaking world, and now it’s in the process of expanding into Europe and Asia. Starting from only four .Fox offices in July, we now have 10, including Spain, Italy, and Turkey, and in January, we’ll be opening offices in the UK and France,” said Hernan Lopez, President and COO of Fox International Channels.

Separately, FIC announced that the websites it itself publishes, grouped under “Integra.Fox” and led by mundofox.com, have reached the record-breaking figure of 6.4 million uniques, which represents an increment of 300 per cent compared to what was achieved in January 2007.

Commenting on the increase, Emiliano Saccone, Marketing and Entertainment Senior VP of Fox Latin American Channels, who is in charge of FIC’s own websites in Latin America, stated: “In November, our own websites reached a record-breaking audience led by the 4.4 million unique users achieved by mundofox.com. The very strong microsite for “Tiempo Final”, an FIC original production, was no doubt a contributing factor.”

“In less than six months of operations .FOX has been able to double its revenue. This is due to the incredible reach growth achieved by adding well known and trusted publishers to our network. The reach growth along with the addition of these publishers helped bring on board several recognized advertisers such as Colgate, Nokia, Panasonic, Nissan and Sony Ericcson among others.” Said Hector Costa, Senior VP, Managing Director of .FOX.

DirectaClick is one of six online units housed under ".Fox", the Spanish- and Portuguese-language online ad group of Fox International Channels. The other ones are Integra.Fox (content publishing), InZearch.Fox (search marketing and SEO), Performa.Fox (contextual ad network), AfiliadosHispanos.Fox (affiliate network) and Coregistracion.Fox (lead-generation).

About .FOX

.Fox is the online division of Fox International Channels specialized in Spanish and Portuguese-speaking audiences. Its units include Integra.Fox, a publisher of over 50 websites including mundofox.com; DirectaClick.Fox; InZearch.Fox, a search marketing and SEO service; Performa.Fox, a contextual-based network; AfiliadosHispanos.Fox, an affiliate network; and Co Registracion.Fox, a lead-generation service. Fox International Channels is a unit of News Corp (NYSE: NWS, NWS.A).

About Fox International Channels

Fox International Channels (FIC), a unit of Fox Entertainment Group, is the wholly-owned global pay television subsidiary of News Corporation. FIC develops and distributes wholly- and majority-owned entertainment, factual, sports and movie channels in all markets across Europe, Africa, Latin America and Asia. With a stable of 95 channel brands, FIC broadcasts over 58 television services in 29 languages. The networks and their related mobile and high-definition extensions reach more than 350 million subscribing households, making FIC one of the most robust and diverse operations in the television industry.

(*) Source: FIC.

• Fox International Channels (FIC) has just acquired Digital Ventures, parent company of Directa Network, InZearch, Afiliados Hispanos and Performa Network.
Directa Network, the largest online ad network in Latin America, and ClickDiario (recently acquired by FIC) will turn into “DirectaClick.FOX”, offering a reach of more than 48 million users and more than 10 billion monthly impressions.With offices in Buenos Aires, Mexico, Guatemala, San Pablo and Madrid, DirectaClick will rely on the wide range of Fox International Channels sales network in Miami, Santiago, Bogotá and other markets as well as on its own content network with 35 sites such as mundofox. Natgeo.tv, utilisima.com, canalfx.tv, (among others).

In addition the Search Engine Marketing & Optimization (SEM & SEO) company of the group will become InZearch.Fox. The management team (Damián Voltes, Ariel Arrieta, Germán Herebia y Juan Carlos Göldy) will remain in their positions. This is a significant step forward that strengthens and enhances our leadership in the Spanish and Portuguese online markets. We’ll keep the quality service and personalized attention, as well as the constant innovation that has distinguished us since our beginnings.

Sincerely,
The Digital Ventures team

• Come and meet DirectaClick.FOX at Ad Tech London
Olympia London
September 26th -27th
Booth 272

•Visit us in our booth at IAB Argentina
October 24th - 25th

• Visit us in our booth at SMX Argentina
October 24th

•Visit us in our booth at SMX Chile
October 25th - 26th

• Come and visit us at Ad Tech New York
New York Hilton
November 5th -8th
Booth 401